January 25, 2006: Jeramy Gordon founds NODROG Publications along with business partner Charles Swegles.

February 1, 2006: NODROG Publications moves into its newly rented offices at 1806 Cliff Drive, Santa Barbara, Calif.

March 17, 2006: NODROG Publications hires Chris Meagher as a city hall reporter.

March 23, 2006: NODROG Publications launches the Santa Barbara Daily Sound, a free, daily newspaper with an initial press run of 3,000 papers. That same day it was discovered that a representative of the Santa Barbara News-Press had registered all the logical domain names the Daily Sound would want for it's online presence. The Daily Sound then settled on www.santabarbarafree.com.

July 2, 2006: Daily Sound publishers receive a letter from the attorney representing Wendy McCaw's Santa Barbara News-Press claiming the look and feel of the Daily Sound was too similar to that of the News-Press, hense violating the 150-year-old publications trade dress.

July 10, 2006: Daily Sound increases distribution to 5,000 papers per day.

October 1, 2006: Daily Sound hires its second staff reporter Colby Frazier who was pervious with the Santa Barbara News-Press.

November 1, 2006: Daily Sound changes it's banner and mast head logos in order to appease a "trade-dress" concern brought forth by the Santa Barbara News-Press citing the Daily Sound's look and feel were too similar to that of the 150-year-old broadsheet daily.

January 1, 2007: To meet high demand the Daily Sound increases it's circulation to 7,000 papers per day.

January 5, 2007: Daily Sound hires veteran newspaper advertising sales executive John Leonard as the paper's new General Manager. Leonard has more than 30 year's experience in newspaper advertising.

February 1, 2007: The Santa Barbara Daily Sound outgrows it's office at 1806 Cliff Drive and moves to a new location at 126 Powers Avenue in Santa Barbara.

September 8, 2007: The Daily Sound launches its Saturday edition making the free daily a six-day-a-week publication.

September 21, 2007: The Daily Sound opens a downtown office at 411 E. Canon Perdido, Ste 2.